There is nothing better than winning business with breakthrough work. Which is what happened when my partner & I developed this campaign. The idea? To be truly healthy, it takes more than medication.
"Graffiti" was shortlisted at Cannes, was an editor's pick at Creativity Online and was named one of Mashables 'top 10 tear-jerker commercials of all time'. So far, it has gained almost 4 million views and earned about 37,000 thumbs up. Always a good sign.
A follow-up spot, "Breathe", was recognized at the Bessies for best editing.
IKEA - Outdoor
This won at Communication Arts, the ADCCs, The Marketing Awards and was shortlisted at Cannes. The outdoor installation was also an editor's pick at Creativity Online. For those who don't speak french, 'Paix' means 'Peace'.
IKEA - Spaces
I'm proud to have contributed this work for the Evergreen foundation. It's a good cause to which all Torontonians can relate. Plus, my kids have spent many hours in the Don Valley brickworks. They named a frog down there 'Fred'. So if you see him, be sure to say hello.
Molson Canadian - Outdoor
This nationwide billboard campaign was an editor's pick at Creativity Online and was featured in Luerzer's Archive magazine.
But probably the best recognition it got was from some graffiti artists in Toronto, who chose to elaborate upon - rather than deface - the imagery. It was a 'thumbs up' from the most brutal critics of advertising you can find.
Oh, it's also for beer.
Old Milwaukee was about to feature new pin-ups on their tall boys. Clearly, an advertising emergency of epic proportion. On a shoestring budget, we put this spot together. It's got beer in it.
La Grande Odalisque
Turned sideways, a Panormous Pizza Box makes a great card. The kind any guy would love to get. So on Valentine's Day, we helped Bro's send love to their significant other pal. Bromance was in the air, one pizza at a time.
#PizzaBoxCards - Bromance
Best Buy - Holiday campaign
This spot was Shortlisted at Cannes and recognized at Canada's Marketing and Art Director's club awards. The first time any work for Best Buy - in Canada, or anywhere - was recognized for outstanding creativity.
Best Buy was also a fan. After I created the initial run, Best Buy ran this holiday campaign for two more years.
Best Buy - Best Dad Ever
Acura Parts & Service
Precision comes naturally to the technicians at Acura. That's what these social videos are all about.